Signify expands team to support North America business development efforts of Philips Horticulture LED lighting solutions

September 21, 2020

Eindhoven, the Netherlands  Signify (Euronext: LIGHT), the world leader in lighting, has expanded its horticulture team in North America to support business development efforts in the region. Dominic Bouchard has stepped into the role of Commercial Leader for the Canada team, and Henry Olson has taken on the commercial leadership of the US team. Both have extensive horticulture industry experience and knowledge. 

Bouchard, based in the Greater Montreal area, is responsible for leading and continuing to grow Signify’s horticulture business in Canada. Bouchard has a background in sales management, territory sales, and product development in both US and Canada. He has over 15 years’ experience in the horticulture industry having held progressive roles in companies, most recently at Enza Zaden, a vegetable breeding company, as their area sales manager. 

Henry Olson, based in Minneapolis, Minnesota, will focus on driving sales growth and increasing Signify’s US market share in the horticulture segment, establishing new relationships with growers, and developing a network of complementary strategic partners. Olson brings more than 12 years of experience in the horticulture industry. He led sales and business development teams and operations at seed genetics startup Phylos Bioscience and seed licensing business, Greenleaf. Olson also held numerous roles at Syngenta including overseeing strategic transformation for the flowers home and garden business and successfully delivering sales and market share gains to turn around horticultural services.

Furthermore, the horticulture team has been strengthened with the addition of two more experts to support the Philips LED solutions team, Colin Brice and Don Golema.

Colin Brice has joined as Plant Specialist and will work with the team of horticultural specialists at Signify to design and implement LED lighting strategies in the horticultural segment. Brice’s primary focus will be supporting growers of food and ornamental crops. Don Golema has joined the team as Key Account Manager. With extensive experience in marketing and sales of medicinal cannabis, Golema will focus on supporting Signify’s core partnership network and increasing market share of Philips Horticulture LED solutions to licensed medical cannabis cultivation facilities.

Horticulture expertise

Signify’s agricultural lighting business helps growers and farmers globally. The company has built up a substantial track record in more than 400 projects in the horticultural lighting market since 1995, developing ways to apply lighting technology to crop farming. With cutting-edge LED innovations, the company can custom-build a science-based solution for growers.

For further information, please contact:

Global Marcom Manager Horticulture at Signify
Daniela Damoiseaux
Tel: +31 6 31 65 29 69

Henry Olson
Colin Brice
Don Golema
Dominic Bouchard

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2022 sales of EUR 7.5 billion, approximately 35,000 employees and a presence in over 70 countries, we’re unlocking the extraordinary potential of light for brighter lives and a better world. We became a carbon-neutral company in 2020, since our stock market listing, we have been in the Dow Jones Sustainability World Index for five years in a row and were named Industry Leader in 20172018 and 2019. News from Signify is located at the NewsroomTwitterLinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

Contact us

Contact certified partners

Philips products are sold through a global network of certified partners. Find partners in your region for more information about Philips LED grow lights.

Contact Philips

What are the best LED grow lights for your situation? We are here to help. Please use our form to submit your request.


Learn more about LED lighting in horticulture by reading our latest articles and case studies.