The ESR strip retrofit kit is designed to offer the end user a cost effective way to increase the efficiency and lumen output of existing strip fixtures. Custom fabricated for the existing channel width, the ESR conversion kit is easy to install and provides for high efficiency general lighting. Applications include supermarkets and retail applications. ESR retrofit kits are available with a variety of lamp and reflector combinations allowing the customer to design the ESR system to meet or exceed existing light levels and customize the “look” to match their specific needs. Philips Optimum recommends the coupling of the Diffuse Amwhite reflector with high lumen T8 lamps as a way to maximize lumen output while maintaining an aesthetic fixture appearance. The ESR strip retrofit is designed for easy installation in existing strip fixtures.