In the afternoon, Frans van Houten, Philips CEO, Udo van Slooten, Global Director, Philips Horticulture LED Solutions, Gus van der Feltz, Global Director, Philips city farming Solutions, and Rob van Gijzel, Mayor of Eindhoven addressed the guests at the official opening of the horticultural research facility. They sketched the changing world and the role horticulture is playing.
Frans van Houten also unveiled the “GrowWise” brand which is the official new name for Philips activities in the city farming business. It
will be used in conjunction with various aspects of Philips city farming program – from GrowWise growth recipes to GrowWise research and development centers, like the one at HTC7.
After the opening visitors toured the new facility and sampled some of the fresh, delicious foods being grown there for themselves.